What happens when a nation's emotional energy runs out?

    Bunmi Oyinsan | YSOT | Jun 26, 2026    
Get Unlimited Access
Subscribe to unlock this article

Complete digital access to quality journalism on any device. Cancel anytime during your trial.

Once registered, you can:

  • Read this article and many more, including access to epapers and research
  • Enjoy customize article feed/recommendation based on your profile
  • Enjoy access to Businessday exclusive events
  • One-Access accross Businessday platforms

Share this article
Shared
5915
times

By 10 a.m., on a Monday morning, Kemi, a trader at Balogun Market in Lagos, has already lived through half a dozen national crises. Standing behind her stall, she scrolls through her phone between customers. A message about a kidnapping circulates through a WhatsApp group. Moments later, another alert announces a fuel price increase. Before she has finished discussing that news with neighbouring traders, a celebrity controversy dominates social media. By lunchtime, she has moved from anxiety to anger, from frustration to amusement, and back again. Business continues as normal, but something has been spent along the way. Not money, not time, but attention, concern and collective emotional energy.

Continue reading your article with a
BusinessDay subscription





Already a subscriber?
Sign In
RECOMMENDED STORIES
support_agent