Trust, fraud and the future of Nigeria’s online marketplace

    Isedehi Aigbogun | YSOT | Mar 25, 2026    
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Nigeria’s digital marketplace has grown into a central part of everyday economic life, connecting millions of buyers and sellers across the country with unprecedented ease. Within this expanding space, however, a recurring experience has come to define the limits of that growth: the gap between what is advertised and what is delivered. Popularly captured in the phrase “what I ordered versus what I got,” this disconnect is no longer a trivial inconvenience but a reflection of a deeper weakness in the structure of trust that underpins online transactions in Nigeria.

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