In Nigeria today, entire national conversations can rise and disappear within hours. A celebrity scandal dominates discussion for days. A social media controversy consumes millions of people. An imported culture war suddenly becomes the centre of online outrage. Meanwhile, insecurity persists across large parts of the country, inflation continues to erode household incomes, public education struggles, agricultural productivity remains weak, and thousands of skilled young Nigerians leave annually in search of opportunities elsewhere. Attention moves constantly, but not always towards what sustains societies. This is not simply a cultural problem. It is structural.