As the race to align industrial growth with sustainability intensifies, a new partnership in Nigeria provides a peek into the probable shape and form of future circular capitalism in emerging markets. Nigerian Breweries, part of the Heineken group, has forged an alliance with the world’s largest recycler of PET bottles, Indorama Ventures and a local energy firm Genesis Power & Energy Solutions, to establish one of Africa’s largest recycled polyethylene terephthalates (rPET) facilities.