Sweat meets profit and longevity

    Adenike Alao  | Editor’s picks | Nov 14, 2025    
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Across Lagos and other major cities, the ‘fitfam’ culture has gained enormous ground. Jogging groups, cycling teams, and weekend exercise classes are now common in parks and open areas. This indicates a growing emphasis on preventing health issues, enhancing mental well-being, and fostering a sense of community. Additionally, there is a growing trend of wellness apps among fitness enthusiasts.

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