As the BBNaija Season 10 comes to the final week, fans have started buzzing about who would take home the N150 million winning prize money. The winner will join a host of past winners and fan favourites who have used their acquired fame to parley lucrative deals with brands. Over the years, sponsors from all industries leverage on the star power and huge social media following of the new Big Brother housemates to market their products in a bid to get the younger generation who are fans of these individuals.