Nollywood's triple revolution: Redefining culture, economics, and Nigeria’s global perception

    Prof. Duro Oni | Opinion | Aug 05, 2025    
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Nigerian cinema has transcended its role as mere entertainment to become a defining force of cultural identity, economic prosperity, and global influence. More than box office numbers or multiplexes, it represents Nigeria's soul speaking to both its people and the world.
In the mid-2000s, Nigeria’s cinema scene emerged from decades of neglect and decay. Ben Murray-Bruce’s landmark Silverbird Cinemas ushered in a new era; glossy multiplexes first opened in Lagos and Abuja, offering Nigerians a modern, world-class movie experience — digital screens, air-conditioned halls, plush seats, and a taste of cosmopolitan glamour.
What followed was rapid expansion — Genesis Deluxe, Filmhouse, and Ozone created a network of over 80 cinema locations and 220 screens nationwide. This infrastructure revitalised cinema culture, particularly among urban middle classes seeking quality entertainment experiences.

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