Not long ago, inflation was considered the villain in every boardroom story: a relentless force that squeezed margins, limited spending, and tested the resilience of even Nigeria’s biggest consumer brands. Every shipment, salary, and sales plan had to adapt to its impact. Diesel prices doubled, the naira faltered, and imported inputs became luxury items overnight. In the midst of this chaos, something remarkable happened: Nigeria’s FMCG firms refused to give up.