From party to productivity: Can Lagos turn ‘Detty December’ into lasting economic growth?

    Muhammad Akanji | Insights | Dec 30, 2025    
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As 2025 comes to an end, Lagos, like the rest of Nigeria, buzzes with the energy of ‘Detty December; an emerging economy that peaked at ₦54 billion in hotel bookings and 550,000 inbound travelers in 2024, indicating a resilient consumer behaviour. The 2023 and 2024 periods saw a substantial rise in tourism and economic activity, with 2024 reaching a new high: attracting over a million visitors, mainly from the diaspora, and generating tens of millions in revenue for hotels, clubs, and rentals. This also solidified Lagos’s status as Africa’s entertainment capital through sold-out concerts and events, despite economic challenges that made some activities more expensive for locals.]

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