Companies and Market
Inside Nestle Milo's rise from bit player to market leader
“In 1985, Milo, the food drink from the Nestle Nigeria stable, had only five per cent of the market. Bournvita, older and dominant, had 80%”, so recounts Prof Chris Ogbechie, who just retired as Dean of the Lagos Business School...
Chido Nwakanma |
Mar 13, 2025